Preaching from my radio

A couple of days ago I was listening to the radio and there was a radio ad for Union Gospel Mission's "Feed the Hungry" campaign which ended with the voiceover saying "bless you" for helping, blah blah. Fine, no problem. But then the DJ came on and said, "And bless you for listening to JRFM. But something that's nearly as good as being blessed with eternal salvation is..." then he went on about prizes or something.

I was REALLY surprised to hear it...not offended, just surprised. Now I'm curious as to what everyone else thinks. :)

Discuss.